Concept · 2026

IKEA Suomi

Unbriefed

Flat-pack furniture, not flat-pack content

I went to a PR event for IKEA Suomi and I decided to get cool shots of my friends and me instead of simply doing the typical PR event photos - surprisingly everyone loved this video

ConceptVideographyColor

Concept

Skip the step-and-repeat · Make my friends the stars

Vision

Fun · Wide · Very un-PR

Gear

Sony a6700 · Yongnuo 11mm

Tools

Davinci Resolve

Turnaround

Same day of the event

Why I made it

“I hadn't planned anything special, but I had this idea of mounting the tripod on top of a cart and see what could come out of it when paired with my creator friends”

PR Promo Event - Not Paid

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